Your Book Cover Is Everything

How we picked the cover for my new cookbook, Veg-Table

Like the label on a bottle of wine or the illustrations covering a tube of lotion, a book’s cover is the first thing most of us notice. (I’ve picked up a bottle of wine solely based on the cover; that’s me.) The cover is meant to grab our attention and, in a few microseconds, tell us what’s contained within those pages or at least give us some sense of …